Ignition Advice currently has a number of enterprise deals in Australia where it provides highly customised, bank-grade SaaS platforms.

The company’s new deal with the Bank of Ireland is its first in Europe and will enable the company to have a foot hold in the European market.

Under the deal, Ignition will support Bank of Ireland customers across all areas of their financial lives with scalable solutions to offer digital advice to customers.

The hybrid model of Ignition allows the bank to full integrate digital advice with telephone or in-person experiences as the customer requires.

Ignition Advice’s chief executive Manish Prasad said the partnership was a significant milestone for the company and hopefully the first of many.

“We are excited to bring our world-class digital advice technology to the European market.

“Meeting the technology innovation needs and compliance standards required to partner with a tier one European bank is a significant milestone for Ignition and demonstrates our commitment to innovation and excellence.”

Bank of Ireland director of wealth advice and distribution Sean O Murchu said that consumers increasingly demanded digital tools and this deal would facilitate that.

“Our new Life Advice platform provides the appropriate combination of technology and support from advisors and the offering will continue to expand through 2019.

“This is a genuine opportunity to enhance our customer interactions through a single advice platform which will have a transformational impact on the Irish market,” he said. 

Eliot Hastie

Eliot Hastie

Eliot Hastie is a journalist on the wealth titles at Momentum Media.

Eliot joined the team in 2018 having previously written on Real Estate Business with Momentum Media as well.

Eliot graduated from the University of Westminster, UK with a Bachelor of Arts (Journalism).

You can email him on: This email address is being protected from spambots. You need JavaScript enabled to view it.

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