Digital finance provider MoneyMe has developed a proprietary algorithm that enables it to offer a variable loan rate, and cap fees and charges at half of the legislated minimum.

MoneyMe chief executive and co-founder Clayton Howes said: “The new wave of fintech is translating into cheaper prices and faster transactions across many financial service industries, leaving the end-consumer with more power than ever before.”

He added: “The market for small loans in Australia is growing rapidly, so there’s a clear opportunity for digital disruption to smooth out inefficiencies and offer lower-cost options.”

The company’s proprietary algorithm personalises loans structures, with MoneyMe offering loans of up to $1,000 – typically over a 30 day term.

“Technology is now opening the door for the new wave of fintech to automate and improve processes in an industry that originated in cumbersome bricks-and-mortar store fronts,” Mr Howes said.

“In this way, we may see a fairer and more competitive market for small-amount consumer loans in Australia, driven by superior technology,” he said.

According to MoneyMe, using algorithms to personalise loans structures is a trend favoured by the venture capital space.

PricewaterhouseCoopers venture lead Katherine Maree Pace said: "Credit-rating algorithms leverage personal data and behavioural economics to deliver a more sophisticated segmentation of a traditionally 'blanketed' middle market.”

She added: “This is a fantastic plus for Australians seeking personal loans as algorithm intelligence moves us towards a future of personalised interest rates, specific to a person’s unique profile."

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