Former Ezifin Financial Services and Vow Financial chief executive Tim Brown will be leading the Australian arm of Swoop.
He will be held responsible for the company’s growth in the Australian and New Zealand markets.
“I’m excited to be developing a business that has already proved its worth in the UK and Ireland, and I’m certain that Swoop will be invaluable to Australian companies that are looking to raise or save money,” Mr Brown said.
“I look forward to growing our team with technical and funding specialists.”
Swoop launched in the UK and Ireland in 2018, providing access across equity, grants and loans as well as identifying how businesses can make savings – marketing itself as a single and integrated hub for financial management and planning.
The company has eyed the Australian market, where small businesses are a strong part of the economy but the alternative finance marketplace, although growing, is fragmented and difficult to navigate.
“Another benefit to the Swoop platform is that, until now, there have been few opportunities to introduce Australian businesses to global investors in a smooth and structured way,” Mr Brown said.
“Swoop eases the path to finance and makes connections that would otherwise go undiscovered.”
Sarah Simpkins is a journalist at Momentum Media, reporting primarily on banking, financial services and wealth.
Prior to joining the team in 2018, Sarah worked in trade media and produced stories for a current affairs program on community radio.
Sarah has a dual bachelor's degree in science and journalism from the University of Queensland.