The company, which provides small business loans, says the new name is “better aligned” with its business model.

“This rebrand represents not only a significant turn for our talented team, but more importantly a deliberate decision to operate as a hybrid of what is good about both community banking and the fintech industry,” Lendistry chief executive Everett Sands said in a statement.

In addition to the name change, the company launched a new website and logo at the beginning of the new year.

“We will expand the website to offer resources to small business owners, particularly those in underserved communities. We’re committed to helping small businesses succeed,” Mr Sands said.