Laneway will implement its data insights platform, Provident Lane, and AI portal, Luci, into REI Super to provide a new level of detail around membership trends and behaviours.
Provident Lane can help super funds harness data daily to deliver insights needed for business and can include changes in membership, acquisition and retention, and marketing impact.
This agreement will mark the first time AI portal Luci has been implemented in an Australian super fund. The portal delivers insights for the user based on their role and job context, increasing engagement and collaboration.
REI Super will complete its rollout of the platform within a month and under the arrangement Laneway will work with REI Super’s team to provide detailed and actionable data insights.
REI Super chief executive Mal Smith said the group was focused on providing the best member outcomes and deeper insights would help with that goal.
“We are delighted to partner with Laneway Analytics and the team of data scientists to further our capabilities in this area. This will enable us to further enhance how we serve our members and their needs in the future,” said Mr Smith.
CEO of Laneway Analytics Grant Callaghan said his company’s approach was unique in the field of data insights and everyone should have access to an agile offering without in-depth training.
“That is exactly what Provident Lane and Luci deliver and we are proud to have developed a platform that delivers 10 times the functionality of any competitive offering in the market. We can do this at pace – our onboarding times are less than a month, which means we begin delivering tangible insights in a matter of weeks,” he said.
Eliot Hastie is a journalist on the wealth titles at Momentum Media.
Eliot joined the team in 2018 having previously written on Real Estate Business with Momentum Media as well.
Eliot graduated from the University of Westminster, UK with a Bachelor of Arts (Journalism).