On Tuesday, the fintech platform company and digital lender confirmed the appointment of Shantell Williams, who joins from financial services and tech group Purple Group Limited where she worked as vice-president of software development.

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Ms Williams will be responsible for building Tic:Toc’s technical vision and maintaining its technical delivery and quality, as well as overseeing the company’s team of engineers and developers.

“I’m thrilled to welcome Shantell to Tic:Toc. Shantell joins us at a pivotal time as we accelerate our capacity to respond to the surge in demand for digital lending and our technologies,” Tic:Toc founder and chief executive, Anthony Baum, said.

“Our model of running a direct to consumer digital home loan as well as offering our technology to the industry, puts Tic:Toc’s platform at the core of our business, and Shantell’s strong technology and innovation background will be invaluable to us.

“I look forward to having her lead our cross-functional technology team as we scale and strengthen our customer platform experience and enterprise offerings.”

Prior to her time at Purple Group, Ms Williams held leadership roles at companies including Lombard Insurance and Standard Bank.

“I am thoroughly impressed by the sophistication and level of automation in Tic:Toc’s purpose-built platform, which drives better, faster and more affordable customer experiences,” Ms Williams said.

“I was drawn to this role as I couldn’t pass up the opportunity to be a part of this ambitious, fast-growing company, disrupting a traditionally slow-moving industry. Equally as impressive is the close-knit, diverse and supportive team Tic:Toc has cultivated. The team is so passionate about what they do, and it’s amazing to be in the midst of it all.

“I look forward to shaping this next phase of growth with Anthony and the team.” 

The appointment comes after Tic:Toc announced a $25 billion funding partnership deal with Bendigo and Adelaide Bank.