BT has announced the appointment of Rachael Dickinson as its new head of marketing.

Ms Dickinson officially started at the company this week where she will lead its digital and customer experience marketing strategy as it continues its separation from Westpac.

Ms Dickinson brings over 18 years of financial services marketing experience to the new position, having most recently worked as global head of marketing, brand, digital and media at AMP Capital.

In that role, she was heavily involved in the proposed demerger of AMP Capital Private Markets.

BT’s chief strategy and product officer, Kathy Vincent, said she was delighted to welcome Ms Dickinson on board.

“She has exceptional experience across marketing disciplines and deep knowledge of financial services with a local and global perspective,” Ms Vincent said.

“Rachael is a highly regarded professional in her field and joins BT at an exciting time as we shape the BT of the future and continue to invest in the contemporary BT Panorama platform, and provide enhancements and services that advisers and their clients value.”

Westpac first announced the sale of BT Panorama last year before entering in a heads of agreement with BT Funds Management in May to merge BT's personal and corporate superannuation funds with Mercer Super.

As of 31 March 2022, BT's personal and corporate superannuation funds had total funds under administration of $37.8 billion.

The merger is expected to be completed in the first half of 2023.