Prior to her new role with HashChing, Ms Hayden was the chief executive of the Mortgage and Finance Association of Australia, and has also worked at Finware and Woolworths, HashChing said.
“No one understands the Australian home loan market better than Siobhan,” said HashChing chief executive Mandeep Sodhi.
“She’s worked on the front line of the mortgage industry and understands trends, behaviours, customer patterns and technology. Her deep understanding of mortgage broker behavior and pain points will help us to further enhance and streamline our market-leading technology platform. We’re very lucky to have her.”
Mr Sodhi said Ms Hayden’s experience made her a good fit for the role and will bring “valuable insights” to the company.
Commenting on her appointment, Ms Hayden said she looked forward to working with the business.
“It is great to be part of a team that is committed to a customer-centric business model, as well as driving true innovation within our industry,” she said.