Mr Feller, has joined a firm after being an adviser for Prospa and a global chief operating officer at Afterpay for a year and five months after working with Facebook for four years.
In 2009 to 2011, he was managing director for PayPal Australia, following a stint as managing director of eBay Germany.
The appointment has been made after Linkly recently made a number of acquisitions, aiming to grow its footprint across Australia and New Zealand.
The payments company handles more than 2 billion in-store and online transactions annually and expects the number to rise in the year ahead.
“The company’s solutions and the recent move into online payments have put them at the forefront of technological advancement throughout the payments ecosystem and solidified their position as a leader in the field,” Mr Feller said.
“The pandemic has led Australians to trial new digital experiences, highlighted by the rise in prominence of QR Codes, and adopt them in their day-to-day life.”
Despite the rise of digital payment technology, Mr Feller argued bricks-and-mortar stores will still play a role in the Australian economy’s recovery from the COVID pandemic. Linkly is looking to offer merchants its payment solutions.
Private equity firm Potentia Capital has also backed the fintech, which Mr Feller commented has been “imperative” to its short and long-term goals.
Linkly is set to roll out an omnichannel solution later in the year.