“This is a paradigm shift for advisers,” said Lonsec Stockbroking chief executive John Murray.
“Often individual clients will have more than one account – for example a personal account, a joint and an SMSF – the Lonsec FrontOffice solution aggregates this account data at the client level, not only giving the adviser access to their total net worth but also a snapshot view of total active orders in the market for that client regardless of whether they are equities, ETFs or the new ASX mFund service."
The roll-out comes as Lonsec Stockbroking hires former Patersons Securities client adviser Christine Cooper, along with new appointments Sarah Fillmore as investment adviser, Tim Weaver as dealer’s assistant and Enrique Navarro in an operational support role.
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