Retirement Essentials was established by Mr Rogan to deliver a “personalised and affordable financial management service” aimed at helping users navigate retirement.
The new start-up will use the advice platform of existing fintech player SuperEd, in which Mr Rogan has become a “significant investor”.
SuperEd, which was founded by Vanguard Australia founder Jeremy Duffield and technology consultant Hugh Morrow, will power Retirement Essential’s advice platform.
“The partnership with Retirement Essentials is further validation of SuperEd’s unique capabilities of ongoing coaching and engagement, highly personalised education and goals-based financial advice,” SuperEd chief executive Mr Morrow said.
“SuperEd has a strong pipeline of interest amongst super funds, with CIPRs/MyRetirement regulatory reforms set to increase demand for efficient digital advice solutions for members.”
Commenting on his investment in SuperEd, Mr Rogan said: “Jeremy, Hugh and the SuperEd team have created a market-leading platform that we believe is ideally suited to supporting Retirement Essentials’ plans.”